What does it REALLY mean to ‘tell your story’? And what’s the pain involved if you don’t tell your story in the right way, to the right audience, at the right time?
If you run a business, your pain point might be an inability to recruit enough great employees to do the work you need to get done, because they don’t see themselves thriving in the environment you’ve created. Or the customers you want to attract don’t see themselves working with you because they don’t know what you—and your business-- really stand for.
If your work revolves around raising money and awareness for good causes, your pain point might be telling the right story to the wrong audience. Your donors don’t know why they should give, because you haven’t shown them why they should care.
If you specialize in architecture or other professional services, your pain point might be not knowing how to share your expertise and unique point of view in a way that convinces your customers that they need you to help them solve their problems.
You get the idea.
If you’re telling your story only through products and services, features and benefits, you’re missing out. On sales. New customers. Opportunities to grow.
That’s where we come in.
We take a “story first” approach to marketing and communications. What makes us different is the way we help clients get to the heart of their story. We approach our work like the former journalists we are: by looking at the details others may have missed, and asking the kinds of questions that lead to deep insights and thoughtful responses.
Typically, after we do the work of helping you unpack your story, we produce a video, so you can easily share your passion and purpose with clients and customers. Sometimes, we turn your story insights into written content. Whatever the format you choose, once you have a clear idea of what your story is—and what it’s not—you can do a better job of communicating your vision and values with the people who matter most to your success.
Clearly. Confidently. Pain free.