Alive at 75: Clark Public Utilities

Since 1940, players from the Camas-Washougal Babe Ruth League spent their summers shagging balls and swinging for the fences at historic Louis Bloch Park in Camas, Washington. Playing under the lights was a special treat.

Except that, over time, the lights at the park grew dim. Night games slowly faded to black.

That’s when Clark Public Utilities stepped up to the plate.

Objective
Clark PUD wanted to highlight its commitment to community service by showcasing the partnership between the utility and leaders of the Camas-Washougal Babe Ruth League in raising money to replace the lights at the park. The utility came to the Wave One Group, eager bring this story to life.

What we did
Over a six-month period, we chronicled the utility’s removal of the existing lighting system, and the installation of the new lights. At the same time, we also searched for a deeper story to tell. We learned about the history of Louis Bloch Park, and what playing night games meant to the kids of Washougal and Camas, Washington. And we learned that Clark PUD employees had a strong desire to give back to the communities where they live and work.  We wove all these threads together to create an employee engagement story that highlights community pride, and the satisfaction that comes with giving back.

Results
“Live at 75” was shown to internal and external audiences. The video also received a top award from the Northwest Public Power Association.

 

Holly PaigeComment