Susan G. Komen Oregon & SW Washington

Like many young women, Heather Krom never expected her life would be upended by a diagnosis of breast cancer. Uninsured and scared, Heather struggled to find doctors who would treat her.

Then Heather placed a phone call to the team at Susan G. Komen Oregon and SW Washington. It was a phone call that saved her life. When Komen Oregon wanted to share Heather’s inspiring story, they called the Wave One Group for help.

Objective
Telling Heather’s story required sensitivity, a gentle touch and empathetic listening. Making people feel comfortable and confident in sharing their stories on camera is a specialty of ours, and it all starts with building trust prior to filming.

What we did
We spent time with Heather and her family before we turned on the cameras. We observed the way Heather and her partner Parker interacted with their kids, and with each other. We wanted to capture a series of everyday, human moments that, when viewed through the lens of Heather’s cancer diagnosis, would touch hearts and encourage financial giving.

Results
In the non-profit world, the ability to raise money hinges on telling a compelling story. And “Heather’s Story” helped Komen Oregon raise $325,000 for breast cancer education and local support services.

 

Holly Paige1 Comment