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The Water The BambooŽ Center For Leadership
The Water The BambooŽ Center For Leadership helps clients create lasting change by formulating and refining their core values, vision, goals, and strategic relationships.
Opportunity
While Greg Bell is the dynamic leader and teacher of the Water the Bamboo principles, he and his wife Claire wanted to let their clients talk about their experiences with Greg and the program.
Our Creative Approach
We recommended creating two video "proof of performance" testimonials featuring Water the Bamboo clients who could talk about the impact the leadership training has had on their employees and their company's bottom line.
Results
Water the Bamboo posted these testimonials to its Facebook page and the WTB web site. The testimonials put a human face on the Water the Bamboo principles and help bring the program to life in an engaging way.