Sue Coon, Broker, Realty Trust Group

The business of real estate is buying and selling houses. But at the heart of real estate lie the human stories of buyers, sellers and real estate agents.

Opportunity
Realty Trust Group partner and broker Sue Coon wanted to tell the story about her business in a way that would highlight her philosophy about selling real estate and show how she works with buyers and sellers.

Our Creative Approach
We recommended focusing on the human side of Sue's business. Both Holly and Wayne conducted on-camera interviews with Sue, members of her real estate team and a few of her clients. As Director of Photography, Wayne scouted some of the Portland neighborhoods where Sue sells homes, and captured their beauty with his camera. Holly produced the story, and Wayne served as Editor.

Results
This story captured the essence of Sue's real estate business and she has used it in several marketing campaigns.