"Impact. Make One" Promotional Trailer

Opportunity
Komen Oregon wanted to include the "Impact. Make One" film we produced in promoting its "Lunch for the Cure" fundraising event.

Our Creative Approach
We recommended repurposing segments of the film to create a promotional trailer and posting the trailer to the Komen Oregon Facebook page. The trailer would create excitement about the event and tease Komen Oregon's supporters about the new film, which highlighted the organization's success in providing breast health education to women living in geographically isolated communities.

Results
Komen Oregon posted the promotional trailer on its Facebook page. In addition, the Komen team included the video link of the trailer in all of its electronic communication campaign promoting Lunch for the Cure. The advance publicity led to a packed house the day of the event.