Susan G. Komen for the Cure--Oregon & SW Washington

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Saving lives and ending breast cancer forever is the promise of the Oregon and SW Washington Affiliate of Susan G. Komen for the Cure. One way Komen Oregon fulfills its promise is by providing funding to local health organizations that offer breast health education in their local communities.

Opportunity
For its "Impact. Make One" 2010 Affiliate brand story, Komen Oregon wanted to highlight its outreach to rural communities by focusing on one of its grant partners, Harney District Hospital in eastern Oregon.

Our Creative Approach
We wanted urban audiences to experience life in eastern Oregon and the barriers women face in receiving health care. We also wanted to show how Komen funding is transforming one rural community and changing the way people talk about breast cancer and breast health. We spent three days in eastern Oregon, with Wayne capturing the many unscripted moments of life in eastern Oregon. Holly produced this story while Wayne served as Editor. We delivered the final piece in DVD and online formats. We also created a special promo trailer of the film for Komen Oregon¹s Facebook page.

Results
Komen Oregon is using "Impact. Make One" to inspire audiences and secure donations throughout Oregon and SW Washington.