Broadway Rose Theatre Company

The Broadway Rose Theatre Company in suburban Tigard, Oregon, specializes in producing professional, live musical theatre--the kinds of productions that rival national Broadway tours.

Opportunity
The Broadway Rose wanted a visual way to introduce their organization to community groups, potential sponsors and supporters.

Our Creative Approach
We needed to find a theme to guide us throughout the storytelling process. Typically we identify this theme during our initial planning session with the client. But in this case, we didn't find the real story about The Broadway Rose until we started filming. During an interview, Holly asked one of the Theatre's founders if she remembered her original vision for The Broadway Rose. Her answer: we specialize in musical theatre storytelling. There was our theme and it guided us through the story production and editing process.

Results
This story showcases The Broadway Rose's commitment to musical theatre storytelling and the heart, soul and spirit that has guided every production since the Theatre opened in 1992.