All Classical FM

Portland's All Classical FM is one of those rare finds--a 24-hour classical music station with strong community roots and a global following via the Internet.

Opportunity
To commemorate its 25th anniversary, the radio station wanted to create a short film that would highlight its history and role as an arts organization.

Our Creative Approach
During our initial story development meeting with radio staff, we tossed around ideas about what type of story we wanted to tell about All Classical FM. After a lively discussion, our team decided that the All Classical FM story was, at its heart, a love story composed of personal connections between listeners and the music they love. That theme guided us during the story production, filming and editing phases of the project.

Results
All Classical FM debuted this film during its 25th anniversary event and received rave reviews. The station also used the film for marketing and fundraising after the event.